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FlirtFinder mobile dating grows by 60% in a month.

November 17, 2009 10:53 by Admin

FlirtFinder, the mobile dating brand owned by mobile content firm Isomob, has enjoyed consistent growth since its launch at the end of 2008.  However, recent changes in the last month by mobile operators, along with the implementation of web PayForIt, have seen the traffic on the service jump by 60% in October. 

Among the key statistics are: 

  • The average paying member now sends 15 PayForIt billed messages a month.
  • Half of the members that have joined the service since it launched in 2008 are still actively using the service today.
  • The average member visits the service 27 times and more than half of those visits result in chargeable message credits being spent. 
  • An average visit to the service will result in 18 pages being viewed, equating to 486 pages viewed per member. 

Managing Director Justin Battell said, "These numbers are very encouraging, especially for a premium, rather than a free or ad-funded service. When we looked at the user trends we discovered that every member joining the service generated more revenue than the last. As the database grew the number of possible connections increased and that meant more opportunities for chargeable interaction.

"The next phase of development will result in a faster user experience with more functionality and options accessed directly off the home page. We are also adding more innovative and fun things to do on the service, focusing on creating those all-important connections between members. The changes made by Operators and PayForIt mean that many of our members who - up until now - have been experiencing purchasing problems are now able to buy. It’s been enormously frustrating to spend money on acquiring members only to then have them call our helpline with billing problems entirely caused by the limitations of the operators’ networks, or PayForIt.”  

About Isomob

  • Isomob is a European mobile technology company that builds and runs mobile technology platforms enabling content uploading, downloading and sharing among mobile communities.
  • The key product areas include, mobile social networking, chat, UGC and content download platforms
  • Isomob runs interactive mobile services directly with Network Operators across Europe and on behalf of its media and brand partners
  • A privately-held company since 2005, Isomob is based in Epsom, Surrey

For further information about Isomob please contact: Alisdair Anderson - Commercial Director T. +44 (0) 1372 740763 alisdair@isomob.com 

 


Isomob records Credit Crunch busting growth in Mobile Dating

May 20, 2009 13:02 by Admin

Visit http://www.flirtfinder.mobi/ on your mobile or text FLIRT to 82229 – currently U.K. only

Isomob’s mobile dating platform FlirtFinder, has been racking up phenomenal growth over since the start of the year with monthly registrations up 450%. Continual improvements combined with the active pool of members achieving critical mass have driven up the revenue per user too.

Commenting on the recent performance, Isomob’s Managing Director, Justin Battell said, “We are really pleased with the performance of the service.  It’s fantastic to see a product that’s been over 18 months in the making turning in such promising results so quickly.  It just goes to show that if the user experience is good, and delivers quickly, then people are more than happy to pay for these types of service”.

“These results are really just the tip of the iceberg.  The ability to white label the service, and share revenue means that we are now perfectly placed to explore commercial partnerships with sites that have high volumes of mobile traffic”.

Isomob’s Mobile Dating platform allows men and women to register for free, chat, flirt and date by sending messages to each other in a safe, moderated environment.  All profiles and pictures submitted are human moderated, before being made public.  The service generates revenue from users purchasing bundles of message credits to interact with each other.

 

 

 


4D Chooses Isomob "Fusion" Platform for Gay Network Mobile Dating

April 2, 2009 09:55 by Admin

To access "Gay Network Mobile" - text flirt to 64111 or point your mobile browser to gaynetwork.mobi

London, 31st March, 2009: 4D Interactive, the UK social media company, has today announced the launch of a new mobile web site for Gay Network, its interactive chat and dating TV service on Sky Channel 877.

Gay Network Mobile enables UK singles to create profiles, upload pictures and exchange messages from the web browser on their mobile phone. Gay Network TV viewers will be able to use their existing nicknames on the mobile service which will also provide ‘click to call’ access to Gay Network Voice, one of the UK’s largest phone-based chat services. All user-generated content, including free profile picture uploads via MMS, will be moderated 24/7 for copyrighted and unwanted material.

The new portal, which was delivered in co-operation with mobile technology specialists Isomob, includes a mobile store that offers both free and premium content such as Bio Rhythms and Love Compatibility Tests. All transactions on Gay Network Mobile are carried out using the operator-backed Payforit mobile billing system.

Commenting on the development, David Lee, 4D Managing Director, said, “There’s no question that the mobile internet will play a huge part in the future of the chat and dating sector, and so the launch of Gay Network Mobile is critical to our long-term strategy. In fact, Gay Network is now one of the few dating brands in the world to offer an integrated user experience spanning all of the major interactive media including mobile internet, the web, television and interactive voice response.”

Gay Network Mobile now takes its place alongside Gay Network Voice (Dial-Up Interactive Voice), Gay Network TV (mobile-to-television interactive chat on Sky Channel 877) and Gay Network Online (web-based chat and dating at www.gaynetwork.co.uk).

Alisdair Anderson, Isomob Commercial Director, said; “We’re delighted to be working with 4D on the Gay Network brand. Our mobile dating platform has a mobile-optimised UI allowing users to easily find and interact with prospective partners, while the back-end smoothly integrates matching, billing, reporting and moderation. The imminent introduction of our alert and notification engine will further utilise device capabilities, keeping users engaged with the product, and growing revenues for Gay Network.”

For a free link to Gay Network Mobile please text key word ‘flirt’ to short code 64111 or point your mobile browser to www.gaynetwork.mobi


4D & Isomob Launch Chatbox Mobile Dating

November 4, 2008 12:11 by Admin

4D Interactive, the UK social media company, has today announced the launch of a mobile web portal for Chatbox, its interactive chat and dating TV channel on Sky channel 877.

Chatbox Mobile, which is free for women users, will enable UK singles to create profiles, upload pictures and swap messages from the web browser on their mobile phones. Chatbox TV viewers will be able to use their existing nicknames on the mobile service which will also provide ‘click & call’ access to Chatbox Voice, one of the UK’s largest chat phone lines.  All user-generated content, including free profile picture uploads via MMS, will be moderated 24/7 for copyrighted and unwanted material.

Delivered in co-operation with mobile technology specialists Isomob, the new mobile website includes a mobile store that offers both free and premium content such as Bio Rhythms and Love Compatibility Tests. All transactions on Chatbox Mobile are carried out using the Payforit mobile billing system.

Commenting on the development, Chris McLellan, 4D Digital Media Manager, said, “There’s no question that the mobile internet will play a huge part in the future of social networking and so the launch of Chatbox Mobile is critical to our long-term strategy. In fact, when the Chatbox website launches early next year we’ll have one of few brands in the world to offer an integrated social networking experience that spans all major interactive media.”

Chatbox Mobile will sit alongside Chatbox Voice (Dial-Up Interactive Voice), Chatbox TV (UGC channel on Sky Channel 877) and the Chatbox Online website (planned for launch in December, 2008).

Alisdair Anderson, Isomob Commercial Director, said; “We’re delighted to be working with 4D on the Chatbox brand. Our mobile dating platform has a mobile-optimised UI allowing users to easily find and interact with prospective partners, while the back-end smoothly integrates matching, billing, reporting and moderation. The imminent introduction of our alert and notification engine will further utilise device capabilities, keeping users engaged with the product, and growing revenues for Chatbox.”

For a free link to Chatbox Mobile please text the key word ‘flirt’ to short code 83388 or point mobile browsers to www.chatboxuk.mobi